More free money

From Siliconbeat, Gravee is a new meta search engine that shares ad revenue with content owners and publishers (up to 70% of the ad revenue generated is divided up between the 10 sites in the natural search results on the page). Gravee hopes the payments would drive content owners and publishers to provide previously inaccessible/richer results to its search engine. It's a different take from what Bill Gates had referenced - revenue share with actual searchers - but accomplishes the same end goal, increasing commoditization and competition in ad-based search. Gravee obviously has a user awareness issue to contend with, but it's potentially another tack for MSN, Yahoo or Ask to take...