Thursday, May 18, 2006

Google Properties Traffic

Below is the top 20 Google domains as measured by Hitwise. It's interesting to note the share of Google Video traffic at 0.45% of total Google traffic. If you take a look at the comparison of YouTube vs Google in AlexaHolic (neat service btw), YouTube is tracking at 2,500 pageviews per million vs Google at 25,000 pageviews per million. Back of the envelope calculation here - at 0.45% of traffic, Google Video would be capturing about 170 pageviews per million. This would make YouTube about 15x larger in terms of pageviews vs Google Video. A lot of this depends on trusting Alexa pageview measurements (which I do), but still an interesting comparison.

Looks like Google Talk isn't burning up the runway with .01% of Google domain traffic. Compare that with Skype's Alexaholic ranking of 200 pageviews per million. Google Talk is at 2.5 pageviews per million. Assuming a similar download/pageview ratio, that makes Skype downloads approximately 80x greater than Google Talk. Hmm.

Last point, I don't see any reference to Google Base in the table below... Looks like our friends are looking to integrate Base in a different way than having Base as a destination site. Type "cheese recipe" into Google to see.

Bill Tancer from Hitwise adds some great commentary on Google Finance as well.


Anonymous Anonymous said...

The reliability and credibility of the Alexa Rankings have often been subject to differences. There are opinions that the Alexa ranking is far more credible and true for the sites below 10,0000 than that for the ones above it. Another factor that proves to be a major drawback of the Alexa rankings is that the rankings are governed by the Alexa toolbar and the Alexa toolbar users community. All the browser types are not taken into account as far as the rankings are concerned. As for example the Alexa rankings does not work in Windows Vista even though the latter has a huge user base and is highly popular.

12:22 AM  

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