eBay To Go

Some quick thoughts. eBay launched their 'to go' widget recently. My initial reaction is positive. It's good to see eBay give this a go and give some more remote functions to the web service (you can search completely on the widget itself). There's no buying via the widget, but I guess I can't expect everything to come all at once. Some suggestions however.

First, the widget is like a mini-eBay, which isn't necessarily the right approach depending on the demographic target. If eBay was hoping for viral growth with young users, they need to put some serious work into making it more engaging to viewers. Not sure why they don't show the 'hot' styles in apparel or something that would engage young women (who drive viral widget adoption on social networks). Also, the format and design of the widget needs to be tailored for a specific user demo.

All in all though, it's great to see eBay push the boundaries a little. Let's hope there's a lot more to come.