Teen Email Usage
This from CNN Money on teens not using email. Not that this is at all surprising. With IM/Text Messaging becoming the de-facto mode of communication for the next generation, there's an increasing importance to owning that channel of communication as it relates to marketing. Sites like MySpace and services from Yahoo, MSN, Skype and others are obviously well positioned here... Interesting trend to watch.
posted by Ro at 8/16/2006
2 Comments:
I have seen other anecdotal reports of the same trend that teenagers are now using more instant messaging at the expense of email. This is why it is critical for Skype to improve its IM capabilities. Being the best at VOIP won't be enough to become the de facto standard in online communication going forward. Excellent IM capabilities will be as, if not more, important.
Agreed :)
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